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Marketing Collateral in a Pandemic
While many small business owners come to Zen Marketing for a new website, one of the marketing areas where we have recently seen increased interest is marketing collateral. Senior management has a...
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What My Dad Gave His Shop
Every now and then you discover across an article that is so special, so “real” that you feel compelled to share it with anyone and everyone. This morning I read such an article, and I encourage you...
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“Hi, I’m calling from …”
If you’ve received a phone call that begins with “Hi, I’m calling from Google…”, it is highly likely you are the target of a scammer. Often these calls are from third-party companies trying to scam...
View ArticleDiversify Your SMB Marketing Plan-Part 2
Our previous post looked at diversifying an SMB marketing plan through both behaviorally-driven and demographically-driven campaigns. Let’s look at two other types of campaigns: organically-driven...
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Marketing for the Long Sales Cycle
Does your business involve a long sales cycle? You know, where months will pass from the initial contact to the closing of a sale? Or do your transaction come fast and furious? This post will speak to...
View ArticleDiversify Your SMB Marketing Plan Through Writing
Diversification is essential to any marketing plan. Focusing on just one campaign, technique, or demographic might yield success, but it is more likely to produce underwhelming results or simply fail....
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Is it a Numbers Game?
If I only had a dollar for every time someone hides behind a cliché to explain their abysmal approach to marketing and selling. Maybe it’s a lack of understanding of the process? Perhaps it’s their...
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Marketing Fraud
I need the services of a handyman and a yard cleanup team for a property I own in another state. My first instinct was to jump online and search for a solution provider. My experience was frustrating....
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Why You Should Market in a Recession
Downturns in the economy are bound to happen. We find that our phones and inboxes usually explode with business owners (especially those in the trades) who suddenly find their sales funnel drying up....
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Stop Spending Tons of Money Trying to Acquire New Customers
In my marketing agency, we often meet prospective clients who seem laser-focused on acquiring new customers. Some of these are relatively new businesses, and that point of view is very understandable....
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